When planning the Light As Air Campaign for What Waist, we worked to develop the storyboards, mood boards and comprehensive shot list so the creators were able to understand our creative idea and have the content they needed to produce this campaign video.
We chose the location for the production, arranged talent, and the team required for the production. Natural Mollire also planned and obtained all of the outfits and props required for the production.
During the shoot, Natural Mollire remained on location and paid personal attention to how the imagery was captured, making sure that the idea got the attention it deserved.