contact@naturalmollire.com

Opportunities

Digital Marketing Specialist

Duties:

  • Drive the digital marketing strategy, focusing on lead generation and customer engagement
  • Optimize new and existing content to increase organic search rankings and referral traffic
  • Build, manage and adjust paid search and display campaigns for improved performance
  • Plan, develop and publish advertising content for social media channels
  • Create and manage weekly campaign reports including website traffic, ad performance
  • PPC and competitive activity to track success and impact on sales
  • Ensure brand consistency throughout search engines, social media, and online advertising
  • Perform other related duties as necessary or assigned

Must be Proficient in:

  • Content creation for use in advertising campaigns
  • Generate marketing strategy, plans, campaigns and material
  • Create compliant marketing content
  • Develop concepts for and assist in production of video, digital media and print materials
  • Research marketing trends and suggest implementation of appropriate new directions
  • Report analytics on all company advertising platforms weekly, and adjust strategy as needed

Must have knowledge in:

  • monitoring analytics and creating marketing reports
  • Social media advertising platforms – Facebook, Instagram, Pinterest and others
  • Search Engine PPC campaigns – Search and Shopping Campaigns not limited to Google
  • Digital Marketing: 5 years (Preferred)

Software Skills:

  • Proven experience leading/managing SEO, SEM, email, and social media campaigns
  • Solid knowledge of Shopify, Adobe Creative Suite, HTML5 and CSS
  • Fluency in website analytic tools
  • Highly creative with experience in identifying target audiences and developing campaigns to inform, engage and motivate consumers
  • Self-motivated, proactive in learning new technology and techniques
  • Strong analytical skills and data-driven thinking
  • Ability to adapt and pivot campaigns due to strategic learning

General Skills:

  • Personable
  • Organized
  • Prompt/dependable
  • Ability to multi-task
  • Quick learner
  • Adobe Creative Suite
  • Able to provide the proper sense of urgency to situations to ensure business success
  • Effectively prioritize work while adhering to a campaign schedule
  • Handle pressure with ease and confidence; calm approach to difficult situations
  • Work as a cohesive team member